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We expanded the digital presence of a leading brand in waterproofing and moisture control solutions. How? 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VOLTECO is a benchmark in the waterproofing sector for the construction industry<\/strong>, offering solutions for managing moisture, water infiltration, and waterproofing in complex settings such as basements, terraces, and facades. With a consultative approach and a widespread network, the company supports designers and applicators every day with professionalism and expertise<\/strong>.<\/p>\n","logo":false,"link":null,"link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

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VOLTECO has embarked on a digital transformation journey to strengthen its identity and position itself as a strategic partner for designers. The goal: to enhance the brand<\/strong> through clear and authoritative content, targeted strategies, and a consistent presence across platforms\u2014able to inspire trust and generate qualified leads.<\/p>\n","logo":false,"link":null,"link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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We developed a content ecosystem to engage designers and applicators<\/strong>, combining the technical value of Volteco\u2019s solutions with the human side<\/strong> of on-the-ground relationships. The strategy highlights real experiences, case studies, and practical advice\u2014delivered with consistency and clarity to build trust and brand recognition<\/strong>.<\/p>\n","logo":false,"link":null,"link_arrow_direction":"up_right"},{"argomento":"","titolo":"","immagine_mb":false,"immagine_dk":false,"descrizione":"","logo":false,"link":null,"link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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A timeless world of memories to unwrap. Rossana candies are an icon of sweetness and childhood emotions. A classic that since 1926 has captured the hearts and palates of millions of Italians. In 2015, the Rossana brand was acquired by Fida Candies, a historic company specialized in the production of quality candies, with the intention of bringing it to new heights.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n"},{"slider":[{"argomento":"","titolo":"Brief","immagine_mb":{"ID":3639,"id":3639,"title":"rossana_brief","filename":"rossana_brief.png","filesize":224169,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/rossana-2\/rossana_brief-2\/","alt":"","author":"1","description":"","caption":"","name":"rossana_brief-2","status":"inherit","uploaded_to":3673,"date":"2024-04-22 14:00:23","modified":"2024-04-22 14:00:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief.png","2048x2048-width":1200,"2048x2048-height":1200}},"immagine_dk":{"ID":3639,"id":3639,"title":"rossana_brief","filename":"rossana_brief.png","filesize":224169,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/rossana-2\/rossana_brief-2\/","alt":"","author":"1","description":"","caption":"","name":"rossana_brief-2","status":"inherit","uploaded_to":3673,"date":"2024-04-22 14:00:23","modified":"2024-04-22 14:00:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_brief.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

After the acquisition, the company feels the need to elevate Rossana candies to the status of a lovemark brand, even for the new generations who may not be familiar with them, starting from the basics. Objective: create an online home capable of enhancing both the product and the history, translating them into a contemporary language for the new generation without alienating the old.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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Attualizzare il prodotto con un concept universale e fresco, memore della tradizione ma proiettato al futuro: #rossaitaliana. Come? Con uno nuovo posizionamento digitale e un experiential site che unisce la nostalgia dell\u2019infanzia all’evoluzione del brand. La storia della marca diventa uno strumento di seduzione per immergere le nuove generazioni nella rinnovata identit\u00e0 delle caramelle.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"},{"argomento":"","titolo":"Solution","immagine_mb":{"ID":3645,"id":3645,"title":"rossana_soluzione_2_mb","filename":"rossana_soluzione_2_mb.png","filesize":761690,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_mb.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/rossana-2\/rossana_soluzione_2_mb-2\/","alt":"","author":"1","description":"","caption":"","name":"rossana_soluzione_2_mb-2","status":"inherit","uploaded_to":3673,"date":"2024-04-22 14:03:22","modified":"2024-04-22 14:03:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":840,"height":1250,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_mb-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_mb-202x300.png","medium-width":202,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_mb-768x1143.png","medium_large-width":640,"medium_large-height":953,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_mb-688x1024.png","large-width":640,"large-height":953,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_mb.png","1536x1536-width":840,"1536x1536-height":1250,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_mb.png","2048x2048-width":840,"2048x2048-height":1250}},"immagine_dk":{"ID":3647,"id":3647,"title":"rossana_soluzione_2_dk","filename":"rossana_soluzione_2_dk.png","filesize":800453,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_dk.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/rossana-2\/rossana_soluzione_2_dk-2\/","alt":"","author":"1","description":"","caption":"","name":"rossana_soluzione_2_dk-2","status":"inherit","uploaded_to":3673,"date":"2024-04-22 14:03:35","modified":"2024-04-22 14:03:35","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_dk-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_dk-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_dk-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_dk-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_dk.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/rossana_soluzione_2_dk.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

Modernize the product with a universal and fresh concept, reminiscent of tradition but projected into the future: #rossaitaliana. How? With a new digital positioning and an experiential site that combines childhood nostalgia with the brand’s evolution. The brand’s history becomes a seduction tool to immerse the new generations in the renewed identity of the candies.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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The company aims to propose something new and disruptive for Christmas. Objective: engage end customers with a special, unexpected, and original project that can stimulate sell-out without relying on price promotions.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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Surprise by revisiting the tradition of Santa Claus according to the I Still Believe concept. How? Throughout the pre-Christmas period, users can access the dedicated web app for the initiative to choose their own gift and generate a personalized video to send to a personal Santa Claus with the indication of the chosen jewelry, putting an end to unwanted gifts.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"},{"argomento":"","titolo":"","immagine_mb":{"ID":3515,"id":3515,"title":"kidult_soluzione_2_mb","filename":"kidult_soluzione_2_mb.png","filesize":642340,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_mb.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/kidult-2\/kidult_soluzione_2_mb-2\/","alt":"","author":"1","description":"","caption":"","name":"kidult_soluzione_2_mb-2","status":"inherit","uploaded_to":3629,"date":"2024-04-09 16:06:23","modified":"2024-04-09 16:06:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":840,"height":1250,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_mb-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_mb-202x300.png","medium-width":202,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_mb-768x1143.png","medium_large-width":640,"medium_large-height":953,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_mb-688x1024.png","large-width":640,"large-height":953,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_mb.png","1536x1536-width":840,"1536x1536-height":1250,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_mb.png","2048x2048-width":840,"2048x2048-height":1250}},"immagine_dk":{"ID":3517,"id":3517,"title":"kidult_soluzione_2_dk","filename":"kidult_soluzione_2_dk.png","filesize":683278,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_dk.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/kidult-2\/kidult_soluzione_2_dk-2\/","alt":"","author":"1","description":"","caption":"","name":"kidult_soluzione_2_dk-2","status":"inherit","uploaded_to":3629,"date":"2024-04-09 16:06:43","modified":"2024-04-09 16:06:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_dk-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_dk-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_dk-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_dk-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_dk.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/kidult_soluzione_2_dk.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

The personal Santa receives the video and has time to redeem the promotion and gift the desired jewelry to the sender. An activation that plays on the empathy and emotional involvement of effective one-to-one marketing, through a video expressly dedicated to the potential recipient Santa Claus.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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The Audi Group is one of the leading global automotive manufacturers. The vehicles in the Audi range represent a blend of innovation, elegance, and performance. The result is to ensure a tailored driving experience, thanks to the presence of cutting-edge technologies. “We drive together towards the future”: a goal, a change of perspective for those who drive.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

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The company, leveraging its extensive experience in the industry, believes that the best way to meet customer needs is to offer engaging experiences. Goal: to build customer loyalty through effective and precise communication that can speak directly to the listener, resulting in not only more relevance but also closer to the eyes of the modern consumer.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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We started with the data available in Audi’s database to create a “Personalized Video Journey,” a series of tailor-made videos that narrate the unique experience of the user’s journey while driving their car. In an engaging and surprising way. All of this was made possible thanks to the Idomoo platform, which allows for the creation of highly personalized content.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"},{"argomento":"","titolo":"Solution","immagine_mb":{"ID":2513,"id":2513,"title":"2_soluzione_mb","filename":"2_soluzione_mb-2.png","filesize":578718,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-2.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/audi-value\/2_soluzione_mb-3-2\/","alt":"","author":"1","description":"","caption":"","name":"2_soluzione_mb-3-2","status":"inherit","uploaded_to":2539,"date":"2024-02-14 09:48:20","modified":"2024-02-14 09:48:20","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":840,"height":1250,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-2-202x300.png","medium-width":202,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-2-768x1143.png","medium_large-width":640,"medium_large-height":953,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-2-688x1024.png","large-width":640,"large-height":953,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-2.png","1536x1536-width":840,"1536x1536-height":1250,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-2.png","2048x2048-width":840,"2048x2048-height":1250}},"immagine_dk":{"ID":2515,"id":2515,"title":"2_soluzione_dk","filename":"2_soluzione_dk-3.png","filesize":628235,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-3.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/audi-value\/2_soluzione_dk-3-2\/","alt":"","author":"1","description":"","caption":"","name":"2_soluzione_dk-3-2","status":"inherit","uploaded_to":2539,"date":"2024-02-14 09:48:34","modified":"2024-02-14 09:48:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-3-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-3-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-3-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-3.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-3.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

We started with the data available in Audi’s database to create a “Personalized Video Journey,” a series of tailor-made videos that narrate the unique experience of the user’s journey while driving their car. In an engaging and surprising way. All of this was made possible thanks to the Idomoo platform, which allows for the creation of highly personalized content.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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trusted relationships<\/strong> with families and entrepreneurs by delivering clear, personalized and locally oriented services.<\/strong> The objective is to establish itself as a dependable partner for customers, providing transparent and tailored management of gas and electricity.<\/strong>\\""}” data-sheets-userformat=”{"2":769,"3":{"1":0},"11":4,"12":0}”>\ufeff<\/span>Gas Sales Energia aims to be more than just an energy provider. It focuses on forging trusted relationships<\/strong> with families and entrepreneurs by delivering clear, personalized, and locally oriented services.<\/strong> The objective is to establish itself as a dependable partner for customers, providing transparent and tailored management of gas and electricity.<\/strong>“<\/span><\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

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3. Utilization of advanced targeting techniques to reach the desired audience, based on demographic data, interests, and behaviors.<\/p>\n

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PMI Tutoring is the public-facing brand of the credit mediation company BFS Partner, which, for over 30 years, through a semi-SaaS platform and a network of tutors, aims to “sit on the same side of the table” with banks and SMEs by guiding them through the credit process. It offers comprehensive consultancy services up to the disbursement of credit.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

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BFS Partner understands that it’s time for a shift in focus: making the customer experience as immediate and effective across all touchpoints with an integrated strategy that works in tandem with the network of tutors. Goals: increase service awareness among target businesses by communicating all its innovations and generating qualified leads.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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To create an effective positioning through a new centered brand identity and its comprehensive strategy. How? Through a concept, #impresapermano, which will provide direction and personality to communication across all channels, aiming primarily for a shift in perception of PMI Tutoring as a reference point for businesses, followed by increased awareness of the service and eventually its adoption.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"},{"argomento":"","titolo":"Solution","immagine_mb":{"ID":2172,"id":2172,"title":"2_soluzione_pmi_mb","filename":"2_soluzione_pmi_mb.png","filesize":651018,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_mb.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/pmi-tutoring-2\/2_soluzione_pmi_mb-2\/","alt":"","author":"1","description":"","caption":"","name":"2_soluzione_pmi_mb-2","status":"inherit","uploaded_to":2202,"date":"2024-02-07 12:48:19","modified":"2024-02-07 12:48:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":840,"height":1250,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_mb-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_mb-202x300.png","medium-width":202,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_mb-768x1143.png","medium_large-width":640,"medium_large-height":953,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_mb-688x1024.png","large-width":640,"large-height":953,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_mb.png","1536x1536-width":840,"1536x1536-height":1250,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_mb.png","2048x2048-width":840,"2048x2048-height":1250}},"immagine_dk":{"ID":2174,"id":2174,"title":"2_soluzione_pmi_dk","filename":"2_soluzione_pmi_dk.png","filesize":673435,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_dk.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/pmi-tutoring-2\/2_soluzione_pmi_dk-2\/","alt":"","author":"1","description":"","caption":"","name":"2_soluzione_pmi_dk-2","status":"inherit","uploaded_to":2202,"date":"2024-02-07 12:48:52","modified":"2024-02-07 12:48:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_dk-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_dk-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_dk-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_dk-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_dk.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_pmi_dk.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

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Active since 2015, Infinity is Mediaset Group’s video on-demand service, now part of the Mediaset Infinity platform. The service allows users to access a wide range of movies, original programs, children’s programs, Premium Live channels, films, and TV series by subscribing to a monthly subscription. Some of these are exclusive or offered as previews.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n"},{"slider":[{"argomento":"","titolo":"Brief","immagine_mb":{"ID":2347,"id":2347,"title":"logo_infinity","filename":"logo_infinity.png","filesize":68392,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/mediaset-group-cineinfinity-quiz\/logo_infinity-2\/","alt":"","author":"1","description":"","caption":"","name":"logo_infinity-2","status":"inherit","uploaded_to":2371,"date":"2024-02-08 16:06:39","modified":"2024-02-08 16:06:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity.png","2048x2048-width":1200,"2048x2048-height":1200}},"immagine_dk":{"ID":2347,"id":2347,"title":"logo_infinity","filename":"logo_infinity.png","filesize":68392,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/mediaset-group-cineinfinity-quiz\/logo_infinity-2\/","alt":"","author":"1","description":"","caption":"","name":"logo_infinity-2","status":"inherit","uploaded_to":2371,"date":"2024-02-08 16:06:39","modified":"2024-02-08 16:06:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/logo_infinity.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

The company is looking for effective ideas to stimulate the activation of the large pool of trial users (those who have subscribed to a one-month trial subscription) and subsequently the customer base. Objective: generate paid subscriptions for the trialists and renewal (or upgrade) for existing customers.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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Come up with an initiative that challenges the user with themselves in exchange for a prize. How? With CineInfinity Quiz: a digital experience based on the Idomoo video personalization platform. After a fun questionnaire, the user receives a personalized video that assesses their knowledge of cinema and provides a discount voucher for subscribing or renewing the service.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"},{"argomento":"","titolo":"Solution","immagine_mb":{"ID":2545,"id":2545,"title":"2_soluzione_mb","filename":"2_soluzione_mb-3.png","filesize":797942,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-3.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/mediaset-group-cineinfinity-quiz\/2_soluzione_mb-4-2\/","alt":"","author":"1","description":"","caption":"","name":"2_soluzione_mb-4-2","status":"inherit","uploaded_to":2371,"date":"2024-02-14 14:55:08","modified":"2024-02-14 14:55:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":840,"height":1250,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-3-202x300.png","medium-width":202,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-3-768x1143.png","medium_large-width":640,"medium_large-height":953,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-3-688x1024.png","large-width":640,"large-height":953,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-3.png","1536x1536-width":840,"1536x1536-height":1250,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_mb-3.png","2048x2048-width":840,"2048x2048-height":1250}},"immagine_dk":{"ID":2547,"id":2547,"title":"2_soluzione_dk","filename":"2_soluzione_dk-4.png","filesize":821648,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-4.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/mediaset-group-cineinfinity-quiz\/2_soluzione_dk-4-2\/","alt":"","author":"1","description":"","caption":"","name":"2_soluzione_dk-4-2","status":"inherit","uploaded_to":2371,"date":"2024-02-14 14:55:24","modified":"2024-02-14 14:55:24","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-4-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-4-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-4-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-4-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-4.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2_soluzione_dk-4.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

Come up with an initiative that challenges the user with themselves in exchange for a prize. How? With CineInfinity Quiz: a digital experience based on the Idomoo video personalization platform. After a fun questionnaire, the user receives a personalized video that assesses their knowledge of cinema and provides a discount voucher for subscribing or renewing the service.<\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n"}],"":""},"features":{"header_title":"CineInfinity Quiz","header_subtitle":"Customized videos","titolo":"ACTIONS","testo":"

1. Development of the CineInfinity Quiz, an interactive digital experience that engages users in a questionnaire about their knowledge of cinema.<\/p>\n

 <\/p>\n

2. Implementation of the Idomoo platform for the creation of personalized videos based on users’ quiz responses.<\/p>\n

 <\/p>\n

3. Distribution of personalized discount vouchers to quiz participants, valid for subscriptions or renewals of the Infinity service.<\/p>\n

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Skean is born from the desire of Design4Beauty, a company active in the world of interior design, to bring the aesthetics and sophistication of their projects into skincare. The inspiration comes from nature, which, through science, becomes functional. Inclusivity, sustainability, and transparency are the cornerstones of the brand’s philosophy, offering an essential product line. More than a brand, it’s a lifestyle.<\/span><\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

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For Design4Beauty, the values of the mission had to be clear, and the coordinated image had to reflect the quality of the products while keeping the target audience’s tastes in mind. Objectives: to position themselves in an increasingly vibrant clean beauty market by engaging niche audience segments with warm, inclusive, yet persuasive communication.<\/span><\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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Bringing to life a clear personality through naming and brand identity capable of defining a strategic communication direction. How? Thanks to an equation: Skean = Skin + Clean, Naturally! We identified a concept that triggered a chain reaction: from the website structure, teasers, launch campaign, content strategy to influencer marketing. Being recognizable was the key.”<\/span><\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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L\u2019obiettivo era quello di creare online un’immagine che incarnasse l’essenza unica di Dante.global. La sfida:<\/b> lo sviluppo di una strategia<\/b> di social media marketing e di digital advertising che esprimesse la vicinanza<\/b> offerta dalla piattaforma. Il tutto facendo leva sull’esperienza<\/b> dell’apprendimento dell’italiano e sull\u2019idea che imparare una lingua non \u00e8 un gioco, ma pu\u00f2 essere coinvolgente.<\/p>\n","logo":false,"link":{"title":"","url":"","target":"","0":""},"link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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Abbiamo sviluppato una strategia<\/strong> di marketing integrata che ha incluso il lancio della piattaforma, una presenza attiva e coordinata sui social media e campagne adv mirate. Come?<\/strong> Abbiamo creato una comunicazione differenziante rispetto alle altre proposte di insegnamento secondo il concetto di “vicinanza”<\/strong>, esprimendo cos\u00ec l’approccio unico di Dante.global nell’insegnamento della lingua italiana.<\/strong><\/span><\/p>\n","logo":false,"link":{"title":"","url":"","target":"","0":""},"link_arrow_direction":"up_right"},{"argomento":"","titolo":"Soluzione","immagine_mb":{"ID":2216,"id":2216,"title":"2soluzione_mb","filename":"2soluzione_mb.png","filesize":879725,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_mb.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/dante-global-it\/2soluzione_mb-2\/","alt":"","author":"1","description":"","caption":"","name":"2soluzione_mb-2","status":"inherit","uploaded_to":2249,"date":"2024-02-07 15:00:28","modified":"2024-03-12 11:40:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":840,"height":1250,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_mb-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_mb-202x300.png","medium-width":202,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_mb-768x1143.png","medium_large-width":640,"medium_large-height":953,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_mb-688x1024.png","large-width":640,"large-height":953,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_mb.png","1536x1536-width":840,"1536x1536-height":1250,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_mb.png","2048x2048-width":840,"2048x2048-height":1250}},"immagine_dk":{"ID":2218,"id":2218,"title":"2soluzione_dk","filename":"2soluzione_dk.png","filesize":911762,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_dk.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/dante-global-it\/2soluzione_dk-2\/","alt":"","author":"1","description":"","caption":"","name":"2soluzione_dk-2","status":"inherit","uploaded_to":2249,"date":"2024-02-07 15:00:48","modified":"2024-03-12 11:40:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_dk-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_dk-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_dk-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_dk-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_dk.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/2soluzione_dk.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

Fondato su una proposta “personalizzata” e omnicanale: in presenza, online e ibrida. Nasce cos\u00ec la direzione #italianopermano e il concetto della proposta Danteg.global: una presenza qualificata e 1 a 1, ovunque e sempre, in ascolto per qualsiasi esigenza e in grado di avvicinare realmente lo studente all’italiano.<\/span><\/p>\n","logo":false,"link":{"title":"","url":"","target":"","0":""},"link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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1. Creazione e implementazione di una strategia di social media marketing per incrementare la visibilit\u00e0 online di Dante.global e coinvolgere attivamente l’audience.<\/p>\n

 <\/p>\n

2. Sviluppo di campagne di digital advertising mirate, focalizzate sul valorizzare l’esperienza personalizzata e coinvolgente dell’apprendimento dell’italiano offerta dalla piattaforma.<\/p>\n

 <\/p>\n

3. Lancio e promozione della piattaforma Dante.global attraverso vari canali digitali per raggiungere un pubblico globale.<\/p>\n

 <\/p>\n

4. 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Planet Farms nasce nel 2018 a partire dall’intuizione di Luca Travaglini <\/b>e Daniele Benatoff <\/b>di rivoluzionare il mondo food agritech. Innovazione, sostenibilit\u00e0 e gusto sono gli ingredienti fondamentali su cui si concentra l’attivit\u00e0 di Planet Farms<\/b>. Si tratta di un sistema di coltivazione verticale innovativo, in risposta alle problematiche ambientali: il consumo di suolo e lo spreco di acqua.<\/p>\n","logo":{"ID":3659,"id":3659,"title":"Rectangle 35","filename":"Rectangle-35.png","filesize":136148,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-35.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/rossana-2\/rectangle-35-2\/","alt":"","author":"1","description":"","caption":"","name":"rectangle-35-2","status":"inherit","uploaded_to":3673,"date":"2024-04-22 14:04:37","modified":"2024-04-22 14:04:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":470,"height":520,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-35-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-35-271x300.png","medium-width":271,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-35.png","medium_large-width":470,"medium_large-height":520,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-35.png","large-width":470,"large-height":520,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-35.png","1536x1536-width":470,"1536x1536-height":520,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-35.png","2048x2048-width":470,"2048x2048-height":520}},"link":null,"link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

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L’azienda sente la necessit\u00e0 di creare una presenza digitale solida per farsi conoscere dal grande pubblico nelle fasce di giovani adulti<\/strong>, attraverso una strategia multicanale<\/strong>. Obiettivi: aumentare la brand awareness<\/strong> con una comunicazione in grado di valorizzare il gusto e la qualit\u00e0 dei prodotti, esaltandone<\/strong> le caratteristiche uniche.<\/span><\/p>\n","logo":{"ID":3655,"id":3655,"title":"Rectangle 33","filename":"Rectangle-33.png","filesize":591270,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-33.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/rossana-2\/rectangle-33-2\/","alt":"","author":"1","description":"","caption":"","name":"rectangle-33-2","status":"inherit","uploaded_to":3673,"date":"2024-04-22 14:04:15","modified":"2024-04-22 14:04:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":470,"height":520,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-33-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-33-271x300.png","medium-width":271,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-33.png","medium_large-width":470,"medium_large-height":520,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-33.png","large-width":470,"large-height":520,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-33.png","1536x1536-width":470,"1536x1536-height":520,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/04\/Rectangle-33.png","2048x2048-width":470,"2048x2048-height":520}},"link":null,"link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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Abbiamo studiato una comunicazione social e digital multi strato<\/strong> per mettere in risalto il gusto dei prodotti e i vantaggi del nuovo metodo di coltivazione. Come? Grazie alla realizzazione di un piano di contenuti multilivello<\/strong>, pensato in relazione a fascia target e desiderio da suscitare.<\/span><\/p>\n","logo":false,"link":null,"link_arrow_direction":"up_right"},{"argomento":"","titolo":"Soluzione","immagine_mb":false,"immagine_dk":false,"descrizione":"

La strutturazione a fasi con obiettivi progressivi, a partire dalla conoscenza per terminare nella terza parte del periodo con l’incremento di focus alla conversione, \u00e8 stata un’altra logica chiave per la creazione di contenuti e iniziative leva<\/strong> allineati con la strategia. <\/span><\/p>\n","logo":false,"link":null,"link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

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17:34:27","post_date_gmt":"2024-02-01 16:34:27","post_content":"","post_title":"CURASEPT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"curasept","to_ping":"","pinged":"","post_modified":"2024-03-12 12:46:43","post_modified_gmt":"2024-03-12 11:46:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/tdp2021.thedigitalproject.it\/works\/curasept\/","menu_order":0,"post_type":"works","post_mime_type":"","comment_count":"0","filter":"raw","fields":{"caratteristiche":{"cliente":{"label":"CLIENT","key":"Curasept S.P.A"},"progetto":{"label":"Digital","key":"Full Digital "},"consegna":{"label":"DEADLINE","key":"Caring Smile "},"piattaforma":{"label":"PLATFORM","key":"Social Media 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Continuing and strengthening our collaboration with Curasept, an Italian company headquartered in Saronno, operating in the oral hygiene products sector distributed in pharmacies, already present in over 35 countries, aims to consolidate its position in key markets and add new countries to the distribution network, thanks to the new communication strategy that places digital and smiles at the center.<\/span><\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"sinistra","margin":false,"posizione_testo":"sinistra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAA","descrizione_mobile":"

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n"},{"slider":[{"argomento":"","titolo":"Brief","immagine_mb":{"ID":2021,"id":2021,"title":"brief_logo_dk","filename":"brief_logo_dk.png","filesize":118342,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/brief_logo_dk.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/curasept\/brief_logo_dk-2\/","alt":"","author":"1","description":"","caption":"","name":"brief_logo_dk-2","status":"inherit","uploaded_to":2113,"date":"2024-02-02 11:09:20","modified":"2024-02-02 11:09:20","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/brief_logo_dk-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/brief_logo_dk-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/brief_logo_dk-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/brief_logo_dk-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/brief_logo_dk.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/brief_logo_dk.png","2048x2048-width":1200,"2048x2048-height":1200}},"immagine_dk":{"ID":2093,"id":2093,"title":"test logo curasept","filename":"test-logo-curasept.png","filesize":91398,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/test-logo-curasept.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/curasept\/test-logo-curasept-2\/","alt":"","author":"1","description":"","caption":"","name":"test-logo-curasept-2","status":"inherit","uploaded_to":2113,"date":"2024-02-05 14:51:44","modified":"2024-02-05 14:51:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/test-logo-curasept-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/test-logo-curasept-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/test-logo-curasept-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/test-logo-curasept-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/test-logo-curasept.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/test-logo-curasept.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

Developing an integrated digital strategy for all Curasept’s social channels, tailored to the target audience, with a B2B2C approach for a creative strategy and investment in media formats that emphasize visual storytelling and the creation of original editorial content that fully showcases the product. A mix of engaging activities to convey Curasept’s values, history, and innovation.
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We have developed a strategy rich in creative columns and cross-media storytelling. How? By carefully analyzing Curasept’s innovative vision and Glocal approach. The challenge was to narrate the solidity of the Brand in the reference sector, the innovative approach, the investment in R&D, the Made in Italy, and the individual products in a constantly new way.<\/span><\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"},{"argomento":"AAA","titolo":"Solution","immagine_mb":{"ID":2031,"id":2031,"title":"Mask group-1","filename":"Mask-group-1.png","filesize":969078,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-1.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/curasept\/mask-group-1-2\/","alt":"","author":"1","description":"","caption":"","name":"mask-group-1-2","status":"inherit","uploaded_to":2113,"date":"2024-02-02 11:21:13","modified":"2024-02-02 11:21:13","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":840,"height":1250,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-1-202x300.png","medium-width":202,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-1-768x1143.png","medium_large-width":640,"medium_large-height":953,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-1-688x1024.png","large-width":640,"large-height":953,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-1.png","1536x1536-width":840,"1536x1536-height":1250,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-1.png","2048x2048-width":840,"2048x2048-height":1250}},"immagine_dk":{"ID":2027,"id":2027,"title":"Smartphone Screen Mockup 05 1","filename":"Smartphone-Screen-Mockup-05-1.png","filesize":836675,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-05-1.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/curasept\/smartphone-screen-mockup-05-1-2\/","alt":"","author":"1","description":"","caption":"","name":"smartphone-screen-mockup-05-1-2","status":"inherit","uploaded_to":2113,"date":"2024-02-02 11:15:15","modified":"2024-02-02 11:15:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-05-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-05-1-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-05-1-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-05-1-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-05-1.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-05-1.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

We have developed a strategy rich in creative columns and cross-media storytelling. How? By carefully analyzing Curasept’s innovative vision and Glocal approach. The challenge was to narrate the solidity of the Brand in the reference sector, the innovative approach, the investment in R&D, the Made in Italy, and the individual products in a constantly new way.<\/span><\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"},{"argomento":"AAA","titolo":"Solution","immagine_mb":{"ID":2033,"id":2033,"title":"Mask group-2","filename":"Mask-group-2.png","filesize":555896,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-2.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/curasept\/mask-group-2-2\/","alt":"","author":"1","description":"","caption":"","name":"mask-group-2-2","status":"inherit","uploaded_to":2113,"date":"2024-02-02 11:21:30","modified":"2024-02-02 11:21:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":840,"height":1250,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-2-202x300.png","medium-width":202,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-2-768x1143.png","medium_large-width":640,"medium_large-height":953,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-2-688x1024.png","large-width":640,"large-height":953,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-2.png","1536x1536-width":840,"1536x1536-height":1250,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Mask-group-2.png","2048x2048-width":840,"2048x2048-height":1250}},"immagine_dk":{"ID":2025,"id":2025,"title":"Smartphone Screen Mockup 04 1","filename":"Smartphone-Screen-Mockup-04-1.png","filesize":826575,"url":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-04-1.png","link":"https:\/\/cms.thefullproject.it\/en\/works\/curasept\/smartphone-screen-mockup-04-1-2\/","alt":"","author":"1","description":"","caption":"","name":"smartphone-screen-mockup-04-1-2","status":"inherit","uploaded_to":2113,"date":"2024-02-02 11:15:09","modified":"2024-02-02 11:15:09","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/cms.thefullproject.it\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-04-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-04-1-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-04-1-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-04-1-1024x1024.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-04-1.png","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/cms.thefullproject.it\/wp-content\/uploads\/2024\/02\/Smartphone-Screen-Mockup-04-1.png","2048x2048-width":1200,"2048x2048-height":1200}},"descrizione":"

We have developed a strategy rich in creative columns and cross-media storytelling. How? By carefully analyzing Curasept’s innovative vision and Glocal approach. The challenge was to narrate the solidity of the Brand in the reference sector, the innovative approach, the investment in R&D, the Made in Italy, and the individual products in a constantly new way.<\/span><\/p>\n","logo":false,"link":"","link_arrow_direction":"up_right"}],"posizione_immagine":"destra","margin":false,"posizione_testo":"destra","blockquote":false,"argomento_mobile":"AAAA","titolo_mobile":"AAAAA","descrizione_mobile":"

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.<\/p>\n"}],"":""},"features":{"header_title":"LA CURA IN PI\u00d9","header_subtitle":"Digital","titolo":"Digital","testo":"

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 <\/p>\n

2. Creation of original editorial content and visual storytelling to highlight Curasept’s values, history, and innovation.<\/p>\n

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3. Development of a series of creative columns on various digital platforms to maintain audience engagement and increase brand awareness.<\/p>\n

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